About Us

About Us

As parents, we struggled to find toys with meaning and value for our boys. They love Superheroes, but it seems almost all superhero related content is part of today’s Hero-Industrial Complex of major media properties targeted to broad audiences for movies, video games, and comic books. The content in this area for children in the crucial development years from 3 to 10 generally lacks thoughtfulness, value, or meaning.

That is why we created the HeroBoys, a line of toys and comic books meant to use children’s love of superheroes to celebrate adventure, imagination, and limitless potential, while reinforcing positive values, values we learned from our parents: honesty, loyalty, humility, compassion, and diligence.   The HeroBoys brand is part of Whimzy Entertainment, a company founded by parents dedicated to providing quality, developmentally meaningful content to children through toys, games and media. Whimzy Entertainment is dedicated to creating products and brands that foster joy, creativity, learning, and development in children and producing products that are fun and useful for a child or parent. We won’t make anything just to try and sell it.

(Terms of Service)


Boys' imaginations have no limits!

Collect all the HeroBoys accessories and set your children off on adventures of their own.

18in Hero

18" Heros

For ages 3+

Own your very own HeroBoy! Pick from all six heroes. Each HeroBoy comes with his own stand so you can proudly display him when the two of you are not busy saving the world from evil!

Comic Book

HeroBoys Comic

For ages 7+

Designed for children that feel comfortable reading on their own, each monthly issue is delivered straight to your mailbox. Boys read along as our heroes embark in a new adventure that allows them to learn an important new moral that will not only entertain them but also make them grow as young boys.

T Shirts


For all ages

Every HeroBoy has an emblem on their suit, show off your HeroBoy pride with your favorite hero's emblem!

Masks and Capes

Mask & Cape

For all ages

What superhero doesn't have a mask or cape? Get both to help your little HeroBoy .


Other Accessories

For all ages

Stickers, Caps, Mugs, and much more to show your HeroBoys pride!

What's Included: